The new E-Commerce Intermediaries
Though the aim of E-commerce is to provide direct service to the consumers, it has to depend on some intermediaries for fulfillment of transactions. Intermediaries are those electronic agents who stand between the sellers and the buyers while doing transactions. They are also called as “Electronic Brokers“. The Electronic Brokers are the intermediaries who perform the services needed for the buyers as well as for the sellers. The venture capital firms, banks, insurance companies, funding agencies are some of the intermediaries in the field of e-commerce. Further, there are many technical online intermediaries in the field of e-commerce.
Some of the online new e-commerce Intermediaries are:
- Financial intermediaries.
- Network providers.
- Network access providers.
- Equipment providers.
- Information providers.
- Information access providers.
- Report providers.
- Payment servers.
- Transaction servers.
Online intermediaries perform certain excellent function in business field. They provide needed information to the consumers for finalizing the transactions. They differ in the pattern of providing assistance from the traditional intermediaries. The intermediaries get brokerage for their services. Electronic Brokerage is the service for providing various functions such as connecting the buyer and the seller, providing value added services, providing more information relating to products and services etc. There are also intelligence agents, who follow certain guidelines and they have autonomy to react pro -actively to conditions exiting in that business environment.
The financial intermediaries provide finance related services to the consumers in E- Commerce. Network providers are the intermediaries who are providing the needed network technology for the development of e-commerce activities. Network Access Providers are those intermediaries who provide access to the consumers and the business people to the data or information through various equipments. Access providers are powerful intermediaries in the field of E-Commerce. Information providers are those intermediaries who provide or maintain databases and servers. They provide the needed information to the consumers. The information Access Providers are responsible for providing access to various information needed to the consumers.
Major factors for E-commerce Framework
E-commerce framework depends upon the following main aspects:
- Public policy, legal and privacy issues.
- Standards required for documents, protocols and transactions with reference to the technology.
The business activities have to be within these two pillars. The usual business standards expected in E-Commerce are:
- Infrastructure for usual business services such as authenticity, security and electronic payments directories etc.
- Infrastructure for communicating and distribution of information.
- For multimedia content and network publishing in business field.
- Infrastructure information superhighway (I-way) through channels.
E-Commerce is supported by application and infrastructure and both are the pillars of E-Commerce. Buying and selling process considered as usual business transactions; sending and getting information considered as distributions of information; multimedia content and network publishing are used for creating a product and the product information communicated to the buyers. Infrastructure such as telecom, cable TV, wireless and internet considered to the part of information superhighway.
Information super highway
The highway can compared to that of the road highway, which has to tracks or four tracks. In some roads, only one vehicle can run at a time and the opposite side vehicle has to wait until this vehicle reaches the opposite side. In lanes, only one vehicle can travel that to at one direction at a particular time. On some roads, two vehicles can travel at a time, each in opposite directions, there are some roads, which can accommodate four or six vehicles in each direction, that is, and they may be having six or eight lanes. In smaller roads, only two or three vehicles can travel at a time or the capacity of the vehicles may be limited.
The new E-Commerce Intermediaries
In some roads, only two wheelers can go, in some four wheelers and in some broad highways, eighteen – wheelers or even very big vehicles can travel with additional modifications and fittings. This is due to the availability of space in the road as well as the road with separate spaces for each vehicle or lanes for each vehicle. In the telephone equipment, audio signal use and the sound transmitted from both sides. On the radio, audio signals used, in digital games audio, video and software used. In electronic books, there are text, data, graphic, music, photography and video.
Thus, the highway should be in such a way that it must have facilities to transport various kinds of vehicles, such as, text, audio, video, photo, graphics, music etc., without delay. Information highways designed in such a way that they can allow transportation of various types of components at the same time without deviation or without any delay.
Creation of vehicles multimedia enables to store the vehicle or object in storehouses. The vehicles used for transportation through highway system. The data or the multimedia documents stored as electronic documents in servers. They can distributed from one warehouse to another / server through messaging software – E-mail, EDI and File Transfers. Creation of vehicle multimedia ensures safe delivery and payment system. There will be an interrupted flow of information and technical standards will be maintained.