Online Marketing in E-Commerce Every business requires spreading of their goods as well as services as much as possible through marketing efforts. If a business is technical sound but not in marketing out, it would not remain successful for a long. Almost every business needs a great support of marketing activities. Now-a-days, trends of marketing… Read More »
Collaboration Platform A collaboration platform is a category of business software that adds broad social networking capabilities to work processes. The goal of a collaboration software application is to foster innovation by incorporating knowledge management into business processes so employees can share information and solve business problems more efficiently. Vendors are taking different approaches to… Read More »
Information Broker An information broker (independent information professional, information consultant, or data broker) collects information, often about individual people. The data are then sold to companies that use it to target advertising and marketing towards specific groups, to verify a person’s identity including for purposes of fraud detection, and to sell to individuals and organizations… Read More »
The electronic auction (E-Auction) is an e-business between auctioneers and bidders, which takes place on an electronic marketplace. It is an electronic commerce which occurs business to business (B2B), business to consumer (B2C), or consumer-to-consumer (C2C). The auctioneer offers his goods, commodities or services on an auction side on the internet. Interested parties can submit… Read More »
Introduction to E-procurement E-procurement (electronic procurement, sometimes also known as supplier exchange) is the business-to-business or business-to-consumer or business-to-government purchase and sale of supplies, work, and services through the Internet as well as other information and networking systems, such as electronic data interchange and enterprise resource planning. The e-procurement value chain consists of indent management,… Read More »
E-shopping: Online shopping (sometimes known as e-tail from “electronic retail” or e-shopping) is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile… Read More »
Difference between Internet marketing and Traditional Marketing Traditional marketing: Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. This primarily includes the following modes for brand promotion: Flyers Newspaper Radio Television Billboard advertising along roads and highways Magazine ads Internet (Digital) marketing: Digital… Read More »
Major Types of E-Commerce The several types of e-commerce in use today are classified based on the nature of the transactions: business-to-consumer (B2C), business-to-business (B2B), consumer-to- consumer (C2C), consumer-to-business (C2B), and non-business and government, and organizational (intra-business). Creating an E-Commerce solution essentially involves creating and deploying an E-Commerce website. The first step in the development… Read More »
Business Application of E-Commerce Typical business organizations (or parts within a business organization) design, produce, market, deliver and support its product(s)/service(s). Each of these activities adds cost and value to the product/service that is eventually distributed to the customer. The value-chain consists of a series of activities designed to satisfy a business need by adding… Read More »
Seven Unique Features of E-Commerce Technology Seven Unique Features of E-Commerce Technology are: Ubiquity Global Reach Universal Standards Richness Interactivity Information Density Personalization/Customization 1. Ubiquity In traditional commerce, a market place is a physical place you visit in order to transact. For instance, television and radio typically motivate the consumer to go someplace to make… Read More »